Meaning of Hits, Visits, Page Views and Traffic Sources - Web Analytics Definitions Meaning of Hits, Visits, Page Views and Traffic Sources - Web
Analytics Definitions:
There are many programs available that allow you to track visitors on your site, how they got to you and what they did while they were there. The statistics can be a little confusing so here is a little explanation on what you will be looking at and what each item really means. Tendenci Open Source CMS Software helps easily build SEO into your website. To understand more, review these
explanations. 1. Visit - This is the one piece of information that you really want to know. A visit is one individual visitor who arrives at your web site and proceeds to browse. A visit counts all visitors, no matter how many times the same visitor may have been to your site.
2. Unique Visit - This is also called Visit by Cookie. A unique visit will tell you which visits from item 1 are visiting your site for the first time. The website can track this as unique by the IP address of the computer. *The number of unique visits will be far less that visits because a unique visit is only tracked if cookies are enabled on the visitors computer*
3. Page View - This is also called Impression. Once a visitor arrives at your website, they will search around on a few more pages. On average, a visitor will look at about 2.5 pages. Each individual page a visitor views is tracked as a page view.
4. Hits - The real Black Sheep in the family. The average website owner thinks that a hit means a visit but it is very different (see item 1). A Hit actually refers to the number of files downloaded on your site, this could include photos, graphics, etc. Picture the average web page, it has photos (each photo is a file and hence a hit) and lots of buttons (each button is a file and hence a hit). On average, each page will include 15 hits. To give you an example - Using the average statistics listed above, 1 Visit to an average web site will generate 3 Page Views and 45 Hits.
5. Traffic Sources - How do visitors find your site Direct Navigation (type URL in traffic, bookmarks, email links w/o tracking codes, etc.) Referral Traffic (from links across the web, social media, in trackable email, promotion & branding campaign links) Organic Search (queries that sent traffic from any major or minor web search engines) PPC (click through from Pay Per click sponsored ads, triggered by targeted keyphrases) Tendenci Users, Learn More About SEO and Analytics for Your Website! Intro to Google Analytics Webinar Recording - This webinar was created for Tendenci users, but is informative for all webmasters regardless of your platform Optimizing Your Tendenci Website for SEO Webinar Recording Did you know? We provide SEO Services for our Tendenci Clients! To learn more, contact our team! Want to Learn More About Tendenci CMS and Tendenci's Built in SEO Capabilites? You can easily build a SEO Friendly Website. Try a free Tendenci Demo Today! Contact our Tendenci Rockstars to learn how Tendenci can make managing your website traffic and Search Engine Optimization easier!
Web Site Statistics
Meaning of Hits, Visits, Page Views and Traffic Sources - Web Analytics Definitions There are many programs available that allow you to track visitors on your site, how they got to you and what they did while they were there. The statistics can be a little confusing so here is a little explanation on what you will be looking at and what each item really means. Tendenci Open Source CMS Software helps easily build SEO into your website. To understand more, review these
explanations. 1. Visit - This is the one piece of information that you really want to know. A visit is one individual visitor who arrives at your web site and proceeds to browse. A visit counts all visitors, no matter how many times the same visitor may have been to your site.
2. Unique Visit - This is also called Visit by Cookie. A unique visit will tell you which visits from item 1 are visiting your site for the first time. The website can track this as unique by the IP address of the computer. *The number of unique visits will be far less that visits because a unique visit is only tracked if cookies are enabled on the visitors computer.
3. Page View - This is also called Impression. Once a visitor arrives at your website, they will search around on a few more pages. On average, a visitor will look at about 2.5 pages. Each individual page a visitor views is tracked as a page view.
4. Hits - The real Black Sheep in the family. The average website owner thinks that a hit means a visit but it is very different (see item 1). A Hit actually refers to the number of files downloaded on your site, this could include photos, graphics, etc. Picture the average web page, it has photos (each photo is a file and hence a hit) and lots of buttons (each button is a file and hence a hit). On average, each page will include 15 hits. To give you an example - Using the average statistics listed above, 1 Visit to an average web site will generate 3 Page Views and 45 Hits.
5. Traffic Sources - How do visitors find your site Direct Navigation (type URL in traffic, bookmarks, email links w/o tracking codes, etc.) Referral Traffic (from links across the web, social media, in trackable email, promotion & branding campaign links) Organic Search (queries that sent traffic from any major or minor web search engines) PPC (click through from Pay Per click sponsored ads, triggered by targeted keyphrases) Tendenci Users, Learn More About SEO and Analytics for Your Website! Intro to Google Analytics Webinar Recording - This webinar was created for Tendenci users, but is informative for all webmasters regardless of your platform Optimizing Your Tendenci Website for SEO Webinar Recording Did you know? We provide SEO Services for our Tendenci Clients! To learn more, contact our team! Want to Learn More About Tendenci CMS and Tendenci's Built in SEO Capabilites? You can easily build a SEO Friendly Website. Try a free Tendenci Demo Today! Contact our Tendenci Rockstars to learn how Tendenci can make managing your website traffic and Search Engine Optimization easier! Topics: Web Site Statistics
explanations. 1. Visit - This is the one piece of information that you really want to know. A visit is one individual visitor who arrives at your web site and proceeds to browse. A visit counts all visitors, no matter how many times the same visitor may have been to your site.
2. Unique Visit - This is also called Visit by Cookie. A unique visit will tell you which visits from item 1 are visiting your site for the first time. The website can track this as unique by the IP address of the computer. *The number of unique visits will be far less that visits because a unique visit is only tracked if cookies are enabled on the visitors computer.
3. Page View - This is also called Impression. Once a visitor arrives at your website, they will search around on a few more pages. On average, a visitor will look at about 2.5 pages. Each individual page a visitor views is tracked as a page view.
4. Hits - The real Black Sheep in the family. The average website owner thinks that a hit means a visit but it is very different (see item 1). A Hit actually refers to the number of files downloaded on your site, this could include photos, graphics, etc. Picture the average web page, it has photos (each photo is a file and hence a hit) and lots of buttons (each button is a file and hence a hit). On average, each page will include 15 hits. To give you an example - Using the average statistics listed above, 1 Visit to an average web site will generate 3 Page Views and 45 Hits.
5. Traffic Sources - How do visitors find your site Direct Navigation (type URL in traffic, bookmarks, email links w/o tracking codes, etc.) Referral Traffic (from links across the web, social media, in trackable email, promotion & branding campaign links) Organic Search (queries that sent traffic from any major or minor web search engines) PPC (click through from Pay Per click sponsored ads, triggered by targeted keyphrases) Tendenci Users, Learn More About SEO and Analytics for Your Website! Intro to Google Analytics Webinar Recording - This webinar was created for Tendenci users, but is informative for all webmasters regardless of your platform Optimizing Your Tendenci Website for SEO Webinar Recording Did you know? We provide SEO Services for our Tendenci Clients! To learn more, contact our team! Want to Learn More About Tendenci CMS and Tendenci's Built in SEO Capabilites? You can easily build a SEO Friendly Website. Try a free Tendenci Demo Today! Contact our Tendenci Rockstars to learn how Tendenci can make managing your website traffic and Search Engine Optimization easier! Topics: Web Site Statistics
There are many programs available that allow you to track visitors on your site, how they got to you and what they did while they were there. The statistics can be a little confusing so here is a little explanation on what you will be looking at and what each item really means. Tendenci Open Source CMS Software helps easily build SEO into your website.
To understand more, review these explanations.
1. Visit - This is the one piece of information that you really want to know. A visit is one individual visitor who arrives at your web site and proceeds to browse. A visit counts all visitors, no matter how many times the same visitor may have been to your site.
2. Unique Visit - This is also called Visit by Cookie. A unique visit will tell you which visits from item 1 are visiting your site for the first time. The website can track this as unique by the IP address of the computer. *The number of unique visits will be far less that visits because a unique visit is only tracked if cookies are enabled on the visitors computer.
3. Page View - This is also called Impression. Once a visitor arrives at your website, they will search around on a few more pages. On average, a visitor will look at about 2.5 pages. Each individual page a visitor views is tracked as a page view.
4. Hits - The real Black Sheep in the family. The average website owner thinks that a hit means a visit but it is very different (see item 1). A Hit actually refers to the number of files downloaded on your site, this could include photos, graphics, etc. Picture the average web page, it has photos (each photo is a file and hence a hit) and lots of buttons (each button is a file and hence a hit). On average, each page will include 15 hits. To give you an example - Using the average statistics listed above, 1 Visit to an average web site will generate 3 Page Views and 45 Hits.
5. Traffic Sources - How do visitors find your site Direct Navigation (type URL in traffic, bookmarks, email links w/o tracking codes, etc.) Referral Traffic (from links across the web, social media, in trackable email, promotion & branding campaign links) Organic Search (queries that sent traffic from any major or minor web search engines) PPC (click through from Pay Per click sponsored ads, triggered by targeted keyphrases) Tendenci Users, Learn More About SEO and
Analytics for Your Website! Intro to Google Analytics Webinar Recording - This webinar was created for Tendenci users, but is informative for all webmasters regardless of your platform Optimizing Your Tendenci Website for SEO Webinar Recording Did you know? We provide SEO Services for our Tendenci Clients! To learn more, contact our team!
Want to Learn More About Tendenci CMS and Tendenci's Built in SEO Capabilites? You can easily build a SEO Friendly Website. Try a free Tendenci Demo Today! Contact our Tendenci Rockstars to learn how Tendenci can make managing your website traffic and Search Engine Optimization easier!
To understand more, review these explanations.
1. Visit - This is the one piece of information that you really want to know. A visit is one individual visitor who arrives at your web site and proceeds to browse. A visit counts all visitors, no matter how many times the same visitor may have been to your site.
2. Unique Visit - This is also called Visit by Cookie. A unique visit will tell you which visits from item 1 are visiting your site for the first time. The website can track this as unique by the IP address of the computer. *The number of unique visits will be far less that visits because a unique visit is only tracked if cookies are enabled on the visitors computer.
3. Page View - This is also called Impression. Once a visitor arrives at your website, they will search around on a few more pages. On average, a visitor will look at about 2.5 pages. Each individual page a visitor views is tracked as a page view.
4. Hits - The real Black Sheep in the family. The average website owner thinks that a hit means a visit but it is very different (see item 1). A Hit actually refers to the number of files downloaded on your site, this could include photos, graphics, etc. Picture the average web page, it has photos (each photo is a file and hence a hit) and lots of buttons (each button is a file and hence a hit). On average, each page will include 15 hits. To give you an example - Using the average statistics listed above, 1 Visit to an average web site will generate 3 Page Views and 45 Hits.
5. Traffic Sources - How do visitors find your site Direct Navigation (type URL in traffic, bookmarks, email links w/o tracking codes, etc.) Referral Traffic (from links across the web, social media, in trackable email, promotion & branding campaign links) Organic Search (queries that sent traffic from any major or minor web search engines) PPC (click through from Pay Per click sponsored ads, triggered by targeted keyphrases) Tendenci Users, Learn More About SEO and
Analytics for Your Website! Intro to Google Analytics Webinar Recording - This webinar was created for Tendenci users, but is informative for all webmasters regardless of your platform Optimizing Your Tendenci Website for SEO Webinar Recording Did you know? We provide SEO Services for our Tendenci Clients! To learn more, contact our team!
Want to Learn More About Tendenci CMS and Tendenci's Built in SEO Capabilites? You can easily build a SEO Friendly Website. Try a free Tendenci Demo Today! Contact our Tendenci Rockstars to learn how Tendenci can make managing your website traffic and Search Engine Optimization easier!
Unique users is a common way of measuring the popularity of a website and is often quoted to potential advertisers or investors. A website's unique users are usually measured over a standard period of time, typically a month. Use of performance indicators such as unique visitors/users is controversial, with Greg Harmon of Belden Research inferring that many companies reporting their online performance "may overstate" the number of unique visitors. Remember, it's just an identifier of a computer, not a person. And usually, the computer is identified by a "cookie" which is most often specific to an individual browser on that computer. Since an increasing percentage of people in the
United States (at least) now have access to a computer at home and at work or school, one may have to divide the reported total of unique users in half. Then, another increasing fraction of people regularly delete cookies from their machines—presumably both at home and at work—and yet another large fraction use more than one browser on each of their machines. This means that for a typical news site, for example, which people might typically visit more than once a day to keep up with breaking news, the reported unique users might overstate the number of different people by a factor of four. On the plus side, for those wishing to impress advertisers or investors, the reported number of sessions or visits and pageviews are probably more accurate, so that smaller group of people visits much more often and looks at more pages than the raw numbers would suggest.
United States (at least) now have access to a computer at home and at work or school, one may have to divide the reported total of unique users in half. Then, another increasing fraction of people regularly delete cookies from their machines—presumably both at home and at work—and yet another large fraction use more than one browser on each of their machines. This means that for a typical news site, for example, which people might typically visit more than once a day to keep up with breaking news, the reported unique users might overstate the number of different people by a factor of four. On the plus side, for those wishing to impress advertisers or investors, the reported number of sessions or visits and pageviews are probably more accurate, so that smaller group of people visits much more often and looks at more pages than the raw numbers would suggest.
A common mistake in using Unique User numbers is adding up Unique User numbers across dimensions. A Unique User metric is only valid for its given set of dimensions e.g. time, browsers. For example, a website may have 100 unique users on each day (day being the dimension) of a particular week. With only this data, one cannot extrapolate the number of weekly Unique Users (only that the Unique User count for the week is between 100 and 700). However, website administrators who can track unique user traffic over a longer period of time can build up a reliable view on their performance against direct competitors within the sector. Online businesses tend to have a static conversation rate ratio between unique users and new business clients.
A remarketing list is a collection of website visitors or app users gathered by snippets of code added to your site or app. When you create a list, you set rules for when visitors or users should be added to the list. You also specify a membership duration for how long you want your visitors or users to stay on the list. Once you've created remarketing lists, you'll need to add them to your campaigns' ad group targeting so that you can show ads to visitors or users on your lists.
Starting in October 2017, advertisers who set up the AdWords tag for remarketing in the new AdWords experience will see the new AdWords tag that consists of a global site tag and an optional event snippet. If you have the previous AdWords tag installed on your website using JavaScript, it will still work; however, it’s recommended that you use the new AdWords tag. Learn about the Changes to the AdWords remarketing tag. This article contains information to help you understand how remarketing lists work.
Starting in October 2017, advertisers who set up the AdWords tag for remarketing in the new AdWords experience will see the new AdWords tag that consists of a global site tag and an optional event snippet. If you have the previous AdWords tag installed on your website using JavaScript, it will still work; however, it’s recommended that you use the new AdWords tag. Learn about the Changes to the AdWords remarketing tag. This article contains information to help you understand how remarketing lists work.
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